Child abuse is prevalent, especially amidst the pandemic. A lot of children were being exploited since they were just locked in their homes, and in most instances, they were not in the hands of their parents since they had jobs to do. To prevent this traumatic incident, a campaign called "Hindi ka isang Papet!" or "You are not a Puppet!" became my art direction for this plate.
Our children need to be educated regarding this sensitive topic since they are not aware of this matter. With the help of this brochure, I aim for the children and parents to absorb this in the easiest way possible.
Our children need to be educated regarding this sensitive topic since they are not aware of this matter. With the help of this brochure, I aim for the children and parents to absorb this in the easiest way possible.
Promotional Advertising Video for this Campaign
One of our requirements for this campaign material is to produce a campaign advertisement. To align the direction of the short film, I came up with metaphors of "puppets" that are usually being manipulated or controlled by someone.
ROLE: Art Director | Illustrator | Graphic Designer | Cinematographer