As the Art Director of this organization and this event, my vision is to encourage more participants across the country to engage, participate, and be thrilled not just by the theme, but by the visuals and storytelling we have to offer them. Since this event was held online, and amid the pandemic, we need to market the competition efficiently. Therefore, fresh and unique branding for the event is one of our ways to target students and coaches.
Countdown Publicity Materials
To encourage more audience and participants to be familiar with the theme of Patalasanlahi 2021, these types of publicity materials were released before the contest proper. A series of introductions to the character concept and design, where we introduced the characters, their symbolism, and lastly the story behind them.
Official Merchandise for the Event
As part of the event's duration, merchandise such as t-shirts and UP-themed stickers were offered to the participants;
for the contestants to commemorate the national competition they've joined.
