According to the Philippine Statistics Authority (PSA 2022), 30 percent of the population are youths (ages 15 to 29) who are eligible to vote in the upcoming elections. Therefore, every vote counts for every Filipino Youth!

For this plate project, we are tasked to create a campaign to encourage Filipino youth voters to register for the upcoming 2022 elections, with the use of traditional marketing methods; Hero, Hub, & Hygiene. I come up with the line "BOTO TAYO! Walang Sayang Dito". Most often, we hear the word "sayang" whenever something is taken for granted, and vote is part of that. So with this campaign material, my aim as a visual communicator is to encourage eligible Filipino Youth voters to exercise their right to participate in the national elections to refrain from every "sayang".
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